Mark D. Goodman
Company: Wal-Mart Stores, Inc.
Position: Executive VP Marketing, Membership & E-Commerce
Industry: Discount, Variety Stores
Country: United States
As executive vice president Marketing, Membership & E-Commerce, Mark Goodman is responsible for overall strategy development for the marketing and membership divisions of the $37 billion SAM’S CLUB division of Wal-Mart Stores, Inc.
His areas of focus include enhancement of the membership experience in more than 550 locations, marketing, samsclub.com and increasing brand awareness of the many premium benefits available to card carrying members. SAM’S CLUB is the nation’s largest warehouse chain in the United States serving more than 47 million business owners and consumers nationwide.
Prior to this role, Goodman served as vice president, U. S. Strategy & Operations for the McDonald’s corporation. It was during this period that Mark created the long-term growth vision for McDonald’s U. S. Operation and guided the management team through development of a 10-year roadmap to double the business.
Goodman joined McDonald’s in 1999. Before joining McDonald’s, he served as president of a retail company and served as a management consultant with a variety of fortune 100 companies.
A former economic and foreign policy advisor to Sen. Edward Kennedy, Goodman completed a master’s fellowship for advanced study in economics and business management at Harvard University in 1994. He obtained a bachelor’s degree in philosophy of economics and graduated Phi Sigma Tau from College of Wooster in Wooster, Ohio. In addition, he earned a master’s degree in economics and philosophy from Tufts University, Medford, Mass.
A native of the Ypsilanti-Ann Arbor area, Mark’s tenacity and academic achievement were passed down from his parents George and Judith Goodman. As the first elected African-American mayor of Ypsilanti, Michigan, his father holds a record for longest serving elected mayor in the town’s history. His mother Judith, is the former Assistant Dean of Admissions and Student Services for the University Graduate School of Business where she worked for twenty years.
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