Position: Founder, President
Industry: Personal Care Products
Country: United States
In 1993, Founder Lisa Price transformed her hobby and love for fragrance into a skin care business. From that love Carolâ€™s Daughter was born. Lisa began making creams and lotions from her kitchen as a hobby in 1990. Encouraged by family members and friends, Lisa started Carolâ€™s Daughter out of her home in May of 1993 with a handful of customers.
By 1999, with a growing clientele from her mail order business, website and walk-in traffic, Lisa moved the store out of her brownstone to Brooklynâ€™s Fort Greene neighborhood. In the past eight years, Carolâ€™s Daughter has design products and baskets for many celebrities including Jada Pinkett-Smith, Erykah Badu, Halle Berry, David Sanborn, Chaka Khan, Gary Dourdan and Oprah Winfrey.
Along with running her business Lisa also holds seminars on starting a business with little or no money, and the importance of following your spirit.
A group of movie and music stars which include Will Smith, Jada Pinkett Smith, Jay-Z and record executive Steve Stoute, who spearheaded the venture, plan to make an investment of $10 million in the Brooklyn beauty-products company and take the brand nationwide.
Carolâ€™s Daughter, Inc. had gross sales of $2 million in 2001.
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