Why it matters:
Master P has made his mark in the music business. Now he's taking that formula he used to sell records to the sneaker game.
In an Instagram post celebrating the milestone, Master P says, "We have reached 1 Million Customers in our database. Salute to the Unique Trendsetters! Thank you for supporting our Brand and Movement. The more we make, the more we give."
- Master P declared TODAY IS NATIONAL MONEYATTI DAY! He asked his customers to “Post up videos or pics with your shoes or clothing. We are celebrating our customers!.”
- He will touch on a range of topics, from policing to minimum wage, using research to make his arguments.
- The show will debut on Friday, exclusively to paid subscribers of the Daily Wire.
The big picture:
Master P’s Moneyatti sneaker brand now has a 1 million customer database.