OWN: Oprah Winfrey Network announced on Monday, October 1st, an exclusive partnership with Tyler Perry, the award winning actor, director, screenwriter, playwright and producer, to become his singular destination for all new television series and projects, including two new scripted series for the network to premiere in mid 2013. These will be the first original scripted series for OWN, and Perry will executive produce, write and direct both series.
The announcement comes as OWN's momentum and ability to draw new viewers continues to grow. The network closed its third consecutive quarter of year-over-year, double-digit ratings gains across primetime and total day in the key women 25-54 demo (+63% and +70% respectively) and saw triple-digit ratings growth in September.
Perryâ€™s popular television series â€œTyler Perryâ€™s House of Payne,â€ â€œMeet the Brownsâ€ and â€œFor Better or Worseâ€ have been massive hits with record-breaking ratings. Perry had his first foray into television in 2007 with the hit series â€œHouse of Payne,â€ which premiered as cableâ€™s biggest comedy debut ever. The series remained basic cableâ€™s top-rated sitcom only until the premiere of Perryâ€™s second series â€œMeet the Browns.â€
â€œI have been looking forward to the day when we would be in the position to enter the world of scripted television. That day has come,â€ said Oprah Winfrey, CEO, OWN. â€œWe are all energized by the opportunity to collaborate with Tyler who has a proven track record for producing highly successful cable series. He has an incredible ability to illuminate life stories and characters in his unique voice and inspires and encourages people all over the world.â€
"It's a dream realized to partner with Oprah and bring scripted programming to OWN,â€ stated Perry. "She has accomplished so much with the network and I'm excited to work with her to be a part of its continued growth."
â€œBringing Tyler Perry exclusively to OWN is a major coup. Todayâ€™s announcement demonstrates the power of the Oprah brand to attract some of the biggest names in television and film to OWN,â€ said David Zaslav, president and CEO of Discovery Communications. â€œOWNâ€™s growth over the past nine months has been nothing short of phenomenal and, with the continued support of our advertising and affiliate partners, this bold move into scripted entertainment positions OWN to continue that momentum going forward.â€