Sean Combs and Mark Wahlberg Join Forces to Launch New Water Aquahydrate®

Multifaceted entertainment powerhouse <link http: www.blackentrepreneurprofile.com profile-full article sean-combs _top>Sean “Diddy” Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate.   

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” says Combs.  “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does.  Together, we’re going to take AQUAhydrate to the next level.”

Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water.  Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.

This deal is in some ways similar to <link http: www.blackentrepreneurprofile.com profile-full archive october article diddy-signs-100-million-vodka-deal _top>Combs' strategic alliance with Diageo to oversee and manage all branding and marketing initiatives for Ciroc Vodka. Under the terms of that deal, Mr. Combs and Sean Combs Enterprises is responsible for all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand.

In addition to the brand’s existing athlete roster, AQUAhydrate recently inked an official partnership with the Los Angeles Clippers wherein the product will be distributed to the team on and off the court.

AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product’s combination of performance-grade electrolytes and a higher pH level of 9+ has caught the attention of elite athletes, active health-conscious consumers, and celebrities looking to perform at the top of their game, in every aspect of their life.

 

Please Support Our Sponsors
Become a sponsor.

You’re reading BlackEntrepreneurProfile.com -- experts who research black executives, entrepreneurs and their surrounding ecosystem, on a weekly basis. Be sure to check out our homepage for all the latest profiles and news, and follow Black Entrepreneur Profile on Twitter, Facebook, and Instagram to stay updated. Start by checking out some of our exclusive collections, Black Billionaires and Black Fortune 500 CEOs.

Latest News & Articles

Rihanna Fenty

Rihanna's lingerie company Savage X Fenty, known for its inclusivity of all body types, is reportedly planning a public offering at a reported $3…

Serena Williams, tennis champion and successful businesswoman and partner Alison Rapaport Stillman has raised a new fund, Inaugural Fund with $111M in…

Robin Rihanna Fenty

Robin Rihanna Fenty, the multi talented Barbadian entrepreneur, known best for her multi platinum selling music career, has raised $125 million for…

Frank Clyburn

International Flavors & Fragrances announced on January 20, 2022, the appointment of Frank Clyburn, an accomplished leader and operational executive,…

Sean Combs

Mr. Combs, 52, won back ownership with a $7.55 million bid in an auction to save Sean John from bankruptcy, according to court documents. Mr. Comb's…

Recently Added Black Executives

Sarah Mensah

Occupation: Businesswoman; Position: VP, General Manager; Company: Nike North America; Industry: Retail, athletic footwear, apparel, equipment,…

Tiger Woods

Born: December 30, 1975, Cypress, California; Occupation: Businessman, Professional Athlete; Position: Founder, CEO; Company: TGR Ventures; …

LeBron James

Born: December 30, 1984, Akron, Ohio; Occupation: Businessman, Professional Athlete; Position: Co-Founder; Company: SpringHill Company; …

Bill Spruill

Born: Goldsboro, North Carolina; Occupation: Businessman; Position: Co-founder & President; Company: Global Data Consortium; Industry:…

Yannick Lefang

Born: France; Occupation: Businessman; Position: Founder & CEO; Company: Kasi Insight Inc.; Industry: Market Research; Residence: Canada; …

FTC: Black Entrepreneur & Executive Profiles is reader supported, we may earn income on affiliate links. You support us by using our links to buy products, it will cost you nothing extra.

We also a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Learn more...