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LRMR Marketing & Branding

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LRMR is a marketing firm founded by LeBron James, Maverick Carter, Randy Mims and Richard Paul. LRMR creates successful partnerships between iconic athletes, performers and brands, leveraging relationships and consumer insight to implement innovative and impactful marketing initiatives. LRMR works closely with LeBron's brand partners to develop meaningful sponsorship/endorsement programs. LeBron and LRMR are completely focused on one primary, overarching goal: Success…winning…in basketball and in business.


1360 E 9th St # 823

Cleveland, OH 44114-1741

Phone:(216) 771-2323


Senior Management

  • Founder & CEO: Maverick Carter
  • Founder: LeBron James
  • Founder: Randy Mims
  • Founder: Richard Paul

Industry Information

  • Advertising & Marketing

Financial Information

  • Revenue: Undisclosed
  • Employees: 7
  • Year founded: 2006

Company Type 

  • Private

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