Bozoma A. Saint John, was named CMO of Netflix in June 2020. She previously held the same role at Endeavor after serving as the first-ever Chief Brand Officer at Uber.
Personal Attributes and Interests
Ms. Saint John spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before moving to Colorado Springs CO when she was 12 years old.
Her 20-year marketing career also includes tenures as CMO of Endeavor, formerly known as William Morris Agency, Inc.
Prior to joining Endeavor, Ms. Saint John served as the Chief Brand Officer at Uber, from June 2017 to June 2018.
She was previously Head of Global Consumer Marketing for Apple Music and iTunes, after joining the company in its acquisition of Beats Music.
Before joining Apple, Ms. Saint John was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America.
Prior to Pepsi, she served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide.
Ms. Saint John got her start in marketing at Spike Lee’s advertising agency, Spike DDB.
Board and Advisor Roles
Ms. Saint John is a founding member of the Black Executive CMO Alliance (BECA).
Ms. Saint John has been recognized for her breakthrough work by both the industry and her peers. She was inducted into Billboard’s Women in Music Hall of Fame (2018) and the American Advertising Federation Hall of Achievement (2014), as well as recognition on The Hollywood Reporter’s Women in Entertainment Power 100 list (2018) and on Forbes’ World’s Most Influential CMOs list (2018).
Ms. Saint John has also been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and on lists ranging from Fast Company’s and Ad Age’s Most Creative People to Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business and Fortune’s Most Influential CMOs.
During the 2020 Spring semester, Professor Frances Frei of Harvard Business School used Ms. Saint John’s successful marketing career as a case study in her MBA class, “Leading Difference.” She appeared as a guest lecturer for the Harvard MBA students, delving deep into the tactical and pivotal marketing moves she made throughout her career, which she now credits as intrinsic to her success.
Most recently, Ms. Saint John launched a podcast alongside award-winning journalist Katie Couric, “Back to Biz with Katie and Boz,” which explores the ways thought leaders, CEOs and innovators are responding to the societal shifts that have been ushered in by the coronavirus pandemic.
Philanthropy, Community Service and Memberships
Her philanthropic efforts include representing Pencils of Promise as a Global Ambassador to Ghana and serving on the boards of Girls Who Code and Vital Voices.
Ms. Saint John earned a Bachelor’s degree in English and African American Studies from Wesleyan University.