Kenneth Mitchell was named as Chief Marketing Officer (CMO), Snap Inc., the parent company of Snapshot, beginning in June 2019.
Mr. Mitchell most recently held the role of Vice President of Brand Content & Engagement for McDonald’s USA, where he guided the company’s strategic brand and consumer marketing agenda in the US.
Prior to joining McDonald’s, Mr. Mitchell served as Head of Consumer Engagement at Gatorade, where he led all global integrated consumer marketing efforts and pioneered the usage of Snapchat vertical video and augmented reality tools.
Mr. Mitchell has also overseen Brand and Consumer Marketing for NASCAR and previously served as Vice President and General Manager at the Dew Tour, a division of the NBC Sports Group.
Board and Advisor Roles
Mr. Mitchell servers on the board of Marwen and Sanford School. He also serves on the board of advisors for The Tuck School of Business at Dartmouth.
Mr. Mitchell holds a Bachelor of Arts from Dartmouth College and a Master of Business Administration from Dartmouth’s Tuck School of Business.