Lisa Price

Position: Founder, President;

Company: Carol's Daughter Holdings LLC.;

Industry: Personal Care Products;

Country: United States

Lisa Price

President and Founder of Carol's Daughter.

Lisa Price is the president and founder of Carol's Daughter, which specializes in natural beauty products with a focus on black women.

In 1993, Founder Lisa Price transformed her hobby and love for fragrance into a skin care business. From that love Carol's Daughter was born. Lisa began making creams and lotions from her kitchen as a hobby in 1990. Encouraged by family members and friends, Lisa started Carol's Daughter out of her home in May of 1993 with a handful of customers.

By 1999, with a growing clientele from her mail order business, website and walk-in traffic, Lisa moved the store out of her brownstone to Brooklyn's Fort Greene neighborhood. In the past eight years, Carol's Daughter has design products and baskets for many celebrities including Jada Pinkett-Smith, Erykah Badu, Halle Berry, David Sanborn, Chaka Khan, Gary Dourdan and Oprah Winfrey.

A group of black movie and music stars which include Will Smith, Jada Pinkett Smith, Jay-Z and record executive Steve Stoute, who spearheaded the venture, invested $10 million in the Brooklyn beauty-products company.

Along with running her business Lisa also holds seminars on starting a business with little or no money, and the importance of following your spirit.

L’Oreal USA acquired the beauty brand known for its natural hair care products in October 2014.

The company had filed for Chapter 11 bankruptcy protection with the Manhattan bankruptcy court in April 2014. The company's CFO, John D. Elmer, stated that most of Carol's Daughter stores had been unprofitable since 2010. Before filing papers, the company closed five of its seven retail stores, and terminated 29 of its 42 employees.

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