Paula A. Sneed

Company: Kraft Foods, Inc.

Position: Former Executive Vice President of Global Marketing Resources and Initiatives

Industry: Food Products

Country: United States

Ms. Sneed, is a Director of Airgas, Inc., Tyco Electronics and Charles Schwab Corporation.

She served as Executive Vice President of Global Marketing Resources and Initiatives for Kraft Foods, Inc. from June 2005 until her retirement in December 2006. 

She was responsible for leading Kraft's approximately 700-person Global Marketing Services organization that ensures world-class marketing, including advertising, media, promotions, marketing research, packaging, digital and interactive marketing, CRM and other marketing disciplines for more than 100 major food brands.

Ms. Sneed joined General Foods Corporation (which later merged with Kraft Foods, Inc.) in 1977, and served in various executive positions since 1986. 

She also serves as a trustee of Simmons College, Teach for America and the Chicago Children's Museum.

Ms. Sneed holds a bachelor's degree from Simmons College (Mass.) and a master's degree in business administration from the Harvard Graduate School of Business (Mass.).

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