Priscilla Baffour

Occupation: Businesswoman;

Position: Head of Diversity and Inclusion, TikTok Europe;

Company: TikTok;

Industry: Internet, Social Media;

Residence: United Kingdom;

Nationality: British;

Priscilla Baffour

Priscilla Baffour, is the Head of Diversity and Inclusion of TikTok Europe, since April 2021. She is responsible for driving TikTok’s European Diversity & Inclusion strategy.

Work Experience

Ms. Baffour has an abundance of experience in helping companies to increase diversity.

  • Head of Diversity and Inclusion - TikTok Europe, TikTok, Apr 2021 - Present, 7 months.
  • Cultural Advisory Council Member, ITV, Jul 2021 - Present, 4 months.
  • Global Head of Diversity & Inclusion, Financial Times, Mar 2019 - Apr 2021, 2 years 2 months.
  • Founder, We Do Diversity, Mar 2017 - Present, 4 years 8 months.
  • Head of Diversity & Inclusion, ITN, Oct 2017 - Feb 2019, 1 year 5 months.
  • Industry Talent Specialist, Channel 4, Mar 2012 - Mar 2017, 5 years 1 month.
  • Youth Outreach & Projects Manager, Media Trust, Apr 2008 - Mar 2012, 4 years.
  • Campaigns Manager, Radio Relations, Oct 2007 - Apr 2008, 7 months.
  • Events Co-ordinator, Media Trust, Sep 2006 - Oct 2007, 1 year 2 months.


  • In 2018 she was named one of the top eight BAME workplace heros at the Investing in Ethnicity Awards.


Ms. Baffour earned her BA (Hon), in  Journalism & Media Performance, from the University of Bedfordshire, 2006.

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