Alanna Cotton

By: Errol Mars
Position: VP, Mobile Computing Marketing, Company: Samsung Electronics America, Industry: Consumer electronics, Country: United States

Alanna Cotton

Alanna Cotton is VP, Mobile Computing Marketing, Samsung Electronics America. She leads product and channel marketing for the tablets and wearables portfolio. Reporting to the Executive Vice President, oversees all Product and Channel Marketing, Product Planning, and Business Planning and Operations for Samsung's Tablet, PC, and Wearables business. As general manager of these businesses, she’s responsible for guiding the business strategy and attaining all revenue, profit, and market share goals.

With a career spanning 20 years, Ms. Cotton has gained a reputation as a change agent and an innovative business leader at Fortune 50 leaders Procter & Gamble and PepsiCo, where she's held a number of executive positions, including vice president of brands and senior director of sales and business development.

Ms. Cotton is a Catalyst Award recipient. She has served on the board for the nonprofit North Texas Positive Coaching Alliance, served on the advisory board and acted as past co-chair for the Frito-Lay Women of Color Multicultural Alliance, and has served on the advisory board for the 2013 and 2014 iMedia Brand Summits. 

Ms. Cotton holds a B.S. from Northwestern University and an MBA from Stanford University.

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