Frank Cooper III is the Global Chief Marketing Officer of Consumer Engagement for PepsiCo, Inc., one of the world's largest food and beverage companies, with 2011 annual revenues of more than $66.5 billion and more than 297,000 employees. PepsiCo's principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. PepsiCo does business in some 200 countries, and its portfolio includes 18 brands that generate $1 billion or more each in annual retail sales.
Frank is charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages. In addition to leading the development of the consumer engagement model, Cooper also leads Global Media, Global Entertainment, and Digital Engagement. In that capacity, he has served as the lead negotiator on PepsiCo’s renewal of a multi-billion dollar deal with the NFL, led the negotiations and creative development of Pepsi’s partnership with the hit television show “The X Factor,” and charted a new course for digital through exclusive partnerships (e.g., Foursquare, Twitter), original content development, and real-time marketing.
Frank's prior positions at PepsiCo include Chief Marketing Officer, Sparkling Beverages for Pepsi-Cola North America (PCNA), where he oversaw PepsiCo’s entire soft drink portfolio (including Pepsi, Mountain Dew, Aquafina and Sierra Mist trademarks); Vice President of Promotions and Interactive Marketing; and Vice President for Multicultural Marketing & Strategic Initiatives.
In these roles he led the development of new beverage products, innovative marketing campaigns and branded entertainment. Among his many accomplishments, he led the re-launch of trademark Pepsi in 2008, developed the consumer-generated "DEWmocracy" platform, and drove Sierra Mist Cranberry Splash and Mountain Dew's Game Fuel product innovations.
Before joining PepsiCo, Frank was Vice President of Interactive Marketing at America Online, managing music sales and marketing programs. He also co-founded Urban Box Office Networks, the largest Internet company focused on urban lifestyle and minority markets and served as a senior business affairs executive for Motown Records and Def Jam Recordings.
Frank was ranked #44 on Fast Company magazine's list of the 100 Most Creative People in Business 2010.
Frank serves as Chairman of the American Advertising Federation and sits on the Board of Directors for Business for Diplomatic Action. Frank holds a B.S. in Business Administration from the University of California at Berkeley. His post-graduate studies include a juris doctorate from Harvard Law School.