Frank Cooper III

By: BlackExecutiveProfiles.com
Position: Global Chief Marketing Officer, Consumer Engagement Company: PepsiCo, Inc., Industry: Beverages Country: United States

Frank Cooper

Frank Cooper III is the Global Chief Marketing Officer of Consumer Engagement for PepsiCo, Inc.,  one of the world's largest food and beverage companies, with 2011 annual revenues of more than $66.5 billion and more than 297,000 employees. PepsiCo's principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. PepsiCo does business in some 200 countries, and its portfolio includes 18 brands that generate $1 billion or more each in annual retail sales.

Frank is charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages.  In addition to leading the development of the consumer engagement model, Cooper also leads Global Media, Global Entertainment, and Digital Engagement. In that capacity, he has served as the lead negotiator on PepsiCo’s renewal of a multi-billion dollar deal with the NFL, led the negotiations and creative development of Pepsi’s partnership with the hit television show “The X Factor,” and charted a new course for digital through exclusive partnerships (e.g., Foursquare, Twitter), original content development, and real-time marketing.

Frank's prior positions at PepsiCo include Chief Marketing Officer, Sparkling Beverages for Pepsi-Cola North America (PCNA), where he oversaw PepsiCo’s entire soft drink portfolio (including Pepsi, Mountain Dew, Aquafina and Sierra Mist trademarks); Vice President of Promotions and Interactive Marketing; and Vice President for Multicultural Marketing & Strategic Initiatives.

In these roles he led the development of new beverage products, innovative marketing campaigns and branded entertainment.  Among his many accomplishments, he led the re-launch of trademark Pepsi in 2008, developed the consumer-generated "DEWmocracy" platform, and drove Sierra Mist Cranberry Splash and Mountain Dew's Game Fuel product innovations.

Before joining PepsiCo, Frank was Vice President of Interactive Marketing at America Online, managing music sales and marketing programs. He also co-founded Urban Box Office Networks, the largest Internet company focused on urban lifestyle and minority markets and served as a senior business affairs executive for Motown Records and Def Jam Recordings.

Frank was ranked #44 on Fast Company magazine's list of the 100 Most Creative People in Business 2010.

Frank serves as Chairman of the American Advertising Federation and sits on the Board of Directors for Business for Diplomatic Action. Frank holds a B.S. in Business Administration from the University of California at Berkeley. His post-graduate studies include a juris doctorate from Harvard Law School.


Latest Profiles

  • Richelieu Dennis

    Richelieu Dennis

    Born: Liberia; Position: Founder, CEO; Company: Sundial Brands; Industry: Personal Care; Country: United States

  • Steve Stoute

    Steve Stoute

    Born: June 26, 1970, Queens, New York City, New York; Position: Founder, CEO; Company: Translation LLC. ; Industry: Marketing and Advertising; Country: United States

  • William James Adams

    will.i.am

    Born: March 15, 1975, Eastside, Los Angeles County, California, USA; Position: CEO & co-founder; Company: i.am+ ; Industry: Information Technology and Services; Country: United States

Latest Articles

  • Kenneth I. Chenault to join General Catalyst

    Kenneth I. Chenault

    Ken Chenault to join General Catalyst as chairman and a managing director, making him one of the most powerful venture capitalists. Mr. Chenault spent the last 17 years as Chairman and CEO of American Express and was recently...

  • Kenneth I. Chenault to Join Airbnb's Board

    Kenneth I. Chenault

    Former American Express CEO, Kenneth I. Chenault will be joining the board of directors of Airbnb. The announcement comes one week after Facebook appointed Chenault to its board of directors. Mr. Chenault will be the first and...

  • Ken Chenault to Join Facebook Board of Directors

    Ken Chenault

    Ken Chenault, the outgoing CEO of American Express, is joining Facebook’s board of directors. The technology industry has come under fire in recent year because of their lack diversity. Mr. Chenault joining Facebook’s board is...

  • Richelieu Dennis' Sundial Brands to be Acquire by Unilever

    Richelieu Dennis' Sundial Brands is being acquired by Unilever, a British-Dutch transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include Dove soap and Ben...

  • Richard Parsons, Former Time Warner CEO Launch New VC Firm

    Richard Parsons

    Richard D. Parsons, senior advisor to Providence Equity Partners, former chairman of Citigroup, and the former chairman and CEO of Time Warner and business partner Rachel Lam who founded the Time Warner Investments group...