Guy Primus

By: Errol Mars
Born: July 1969, Pittsburgh, Pennsylvania; Position: co-founder and CEO; Company: The Virtual Reality Company; Industry: Entertainment Country: United States

Guy Primus

Guy Primus is co-founder and CEO of The Virtual Reality Company.

Mr. Primus also co-founded and managed Tentpole Ventures, a seed-stage tech investment fund that focuses on consumer lifestyle companies and whose portfolio includes Pinterest, DogVacay, Fancy and Loom (acquired by Dropbox) for Smith.

He is the former Chief Operating Officer of Overbrook Entertainment, the film and television production company founded by actor/producer Will Smith and producer James Lassiter.

Prior to joining Overbrook, Mr. Primus was Director of Digital Media at Starbucks, where he co-created the popular "Pick of the Week" program. As Group Product Marketing Manager for Microsoft's MSN Entertainment, Guy earned the company an ad:Tech award for his creation of "The Scenario" for Sprite. He also served as Vice President of Strategy & Planning for Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs.

Mr. Primus is a member of the Georgia Tech Advisory Board and chairman of the advisory board of Georgia Tech’s School of Industrial Engineering, and was honoured as a "Captain of Industry" by the Institute of Industrial Engineers.

Mr. Primus earned a BS (1992) & MS (1995) in Industrial Engineering from Georgia Tech and a MBA (2000) from Harvard Business School.


Latest Profiles

  • Richelieu Dennis

    Richelieu Dennis

    Born: Liberia; Position: Founder, CEO; Company: Sundial Brands; Industry: Personal Care; Country: United States

  • Steve Stoute

    Steve Stoute

    Born: June 26, 1970, Queens, New York City, New York; Position: Founder, CEO; Company: Translation LLC. ; Industry: Marketing and Advertising; Country: United States

  • William James Adams

    will.i.am

    Born: March 15, 1975, Eastside, Los Angeles County, California, USA; Position: CEO & co-founder; Company: i.am+ ; Industry: Information Technology and Services; Country: United States

Latest Articles

  • Kenneth I. Chenault to join General Catalyst

    Kenneth I. Chenault

    Ken Chenault to join General Catalyst as chairman and a managing director, making him one of the most powerful venture capitalists. Mr. Chenault spent the last 17 years as Chairman and CEO of American Express and was recently...

  • Kenneth I. Chenault to Join Airbnb's Board

    Kenneth I. Chenault

    Former American Express CEO, Kenneth I. Chenault will be joining the board of directors of Airbnb. The announcement comes one week after Facebook appointed Chenault to its board of directors. Mr. Chenault will be the first and...

  • Ken Chenault to Join Facebook Board of Directors

    Ken Chenault

    Ken Chenault, the outgoing CEO of American Express, is joining Facebook’s board of directors. The technology industry has come under fire in recent year because of their lack diversity. Mr. Chenault joining Facebook’s board is...

  • Richelieu Dennis' Sundial Brands to be Acquire by Unilever

    Richelieu Dennis' Sundial Brands is being acquired by Unilever, a British-Dutch transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include Dove soap and Ben...

  • Richard Parsons, Former Time Warner CEO Launch New VC Firm

    Richard Parsons

    Richard D. Parsons, senior advisor to Providence Equity Partners, former chairman of Citigroup, and the former chairman and CEO of Time Warner and business partner Rachel Lam who founded the Time Warner Investments group...