Guy Primus is co-founder and CEO of The Virtual Reality Company.
Mr. Primus also co-founded and managed Tentpole Ventures, a seed-stage tech investment fund that focuses on consumer lifestyle companies and whose portfolio includes Pinterest, DogVacay, Fancy and Loom (acquired by Dropbox) for Smith.
He is the former Chief Operating Officer of Overbrook Entertainment, the film and television production company founded by actor/producer Will Smith and producer James Lassiter.
Prior to joining Overbrook, Mr. Primus was Director of Digital Media at Starbucks, where he co-created the popular "Pick of the Week" program. As Group Product Marketing Manager for Microsoft's MSN Entertainment, Guy earned the company an ad:Tech award for his creation of "The Scenario" for Sprite. He also served as Vice President of Strategy & Planning for Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs.
Mr. Primus is a member of the Georgia Tech Advisory Board and chairman of the advisory board of Georgia Tech’s School of Industrial Engineering, and was honoured as a "Captain of Industry" by the Institute of Industrial Engineers.
Mr. Primus earned a BS (1992) & MS (1995) in Industrial Engineering from Georgia Tech and a MBA (2000) from Harvard Business School.