Lisa Price

Company: Carol’s Daughter Position: Founder, President Industry: Personal Care Products Country: United States

In 1993, Founder Lisa Price transformed her hobby and love for fragrance into a skin care business. From that love Carol’s Daughter was born. Lisa began making creams and lotions from her kitchen as a hobby in 1990. Encouraged by family members and friends, Lisa started Carol’s Daughter out of her home in May of 1993 with a handful of customers.

By 1999, with a growing clientele from her mail order business, website and walk-in traffic, Lisa moved the store out of her brownstone to Brooklyn’s Fort Greene neighborhood. In the past eight years, Carol’s Daughter has design products and baskets for many celebrities including Jada Pinkett-Smith, Erykah Badu, Halle Berry, David Sanborn, Chaka Khan, Gary Dourdan and Oprah Winfrey.

Along with running her business Lisa also holds seminars on starting a business with little or no money, and the importance of following your spirit.

A group of movie and music stars which include Will Smith, Jada Pinkett Smith, Jay-Z and record executive Steve Stoute, who spearheaded the venture, plan to make an investment of $10 million in the Brooklyn beauty-products company and take the brand nationwide.

Carol’s Daughter, Inc. had gross sales of $2 million in 2001.

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