William James Adams

By: Errol Mars
Born: March 15, 1975, Eastside, Los Angeles County, California, USA; Position: CEO & co-founder; Company: i.am+ ; Industry: Information Technology and Services; Country: United States


William James Adams, known professionally as will.i.am, is the CEO & co-founder of i.am+ since 2012. He is best known as a founding member of the hip hop group The Black Eyed Peas, who have sold 31 million albums and 58 million singles worldwide.

i.am+ is a Technology company he co-founded in 2012 with the mission of creating wearable products that combine fashion and technology. The company initially focused on consumer electronics devices such as headphones.

Leveraging his experience in the consumer electronics industry, will.i.am hosted the world premiere introduction of his i.am+ foto.sosho camera accessory for iPhone4/4s and iPhone 5 in London in November, 2012. The i.am+ foto.sosho camera accessory line debuted in December, 2012 at retail and was available exclusive at Selfridges & Co. department store in the UK.

i.am+ has raised $117 million in venture funding since its founding. Its most recent funding round, an $89 million investment by a group including Salesforce Ventures, closed in March 2017.

The company recently announced its entry into the corporate computing market with a voice assistant for customer service called Omega. I.am+’s first enterprise customer is Deutsche Telekom AG, the German telecommunications giant and parent company of T-Mobile.

will.i.am is a founding shareholder in Beats Electronics, the creators of Beats by Dre™ headphones. 

In recognition of his ability to harness technology to enhance entertainment, creativity and communication, Intel Corporation appointed will as Director of Creative Innovation in 2011.

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