Rihanna’s Savage X Fenty brand to open storefronts in 2022

Rihanna’s billion-dollar Savage X Fenty lingerie brand plans to open storefronts in 2022. “Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” said Christiane Pendarvis, the co-president and chief marketing and design officer at Savage X Fenty, during  an interview on Bloomberg’s Black in Focus Twitter series. “Seeing the imprint that she’s had, and the businesses and categories that she’s chosen to build brands in, it indicates there’s opportunity to take what she’s created  and her approach  probably more broadly across other categories,” Pendarvis said. 

Why it matters: 

Rihanna’s business holdings include Savage X Fenty, Fenty Beauty and Fenty Skin. All aim to provide products to customers who are often overlooked by traditional brands. Fenty Beauty, for example, boasts 40-plus foundation shades — a much wider palette than the norm — while Savage X features sizes from XS to 4XL. 

 

Christiane Pendarvis, Savage X Fenty co-president and chief merchandising and design officer, talks to Bloomberg's Karen Toulon about the brand and the future of lingerie.

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